You’re new at your job. You’re a project manager and you’ve just been tasked with overseeing the new website. You’re thrilled! But you’re also freaked out because you’ve never led a project like this in your life. Don’t despair. In this video course, web design vets Jen Kramer and Heather O’Neill will put your mind at ease and mentor you towards gold. They’ll show you, in step-by-step fashion, how to plan and design a website—from defining site goals and choosing a target audience to designing a page architecture and establishing a tone of voice. Along the way, you’ll learn about project outlines, must-know business concepts (value proposition, success metrics, etc.), branding, ethnographic research, market research, personas, information architecture, UX design, usability testing, and more. By the end of the course, you’ll be able to deliver a website specification that’s ready to code...and impress your boss.
Receive step-by-step instructions on how to manage a web project to coding ready status
Discover why a business goals based project outline is fundamental to project success
Understand how personas identify feature and function requirements
See how brand guides and voice and tone tables ensure brand consistency
Learn about taxonomy, mental models, card sorting, user flows, and wireframes
See why facilitation and observation are key to conducting effective usability tests
Discover why pros use the KJ method for user test results analysis and next-step planning
For more than fifteen years, Jen Kramer has been educating clients, colleagues, friends and graduate students about the meaning of a "quality website." Since 2000, she has built websites that are supportive of business and marketing goals in a freelance capacity and as part of an agency.
Jen is an O'Reilly Media staff author. Her first training title is "Getting Started with Sass." Watch for many more titles to follow! Previously, Jen was a lynda.com author.
Jen has written two books published by Wrox Press (a division of Wiley), Joomla! Start to Finish: How to Plan, Execute, and Maintain Your Web Site and Joomla 24-Hour Trainer.
Jen currently offers in-person and online courses through Harvard Extension School and National University. She is also available for individual private tutoring, customized classroom training, and consulting.
Jen earned a BS in biology at University of North Carolina at Chapel Hill and an MS in Internet Strategy Management at the Marlboro College Graduate School.