The SEO Battlefield
Winning Strategies for Search Marketing Programs
Publisher: O'Reilly Media
Final Release Date: March 2017
Pages: 204

Welcome to the battlefield. Every day, companies ranging from startups to enterprises fight to achieve high search rankings, knowing that previous success can quickly vanish. With this practical guide, you’ll learn how to put search engine optimization (SEO) methodology into practice, including the research, data analysis, and constant experimentation required to build an SEO program specific to your organization that can help you improve search results.

Running a successful SEO program requires a team with a mix of skills, including marketing, analytics, website development, and automation. Author Anne Ahola Ward walks marketers and developers through SEO essentials and provides real-world case studies of successful and not-so-successful SEO programs. You’ll quickly understand why this is both an exciting and critical time to adopt SEO in your organization.

  • Perform keyword goals and research, and spot search trends
  • Understand the motivation and creativity of the SEO mindset
  • Run a campaign to generate traffic and measure the results
  • Use mobile and platform-agnostic strategies for search growth
  • Demonstrate the value of your search marketing efforts
  • Include web development in your SEO program—everything from quick updates to UX/UI strategy
  • Learn the sweetest way to run and report on an search program
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oreillyThe SEO Battlefield
 
5.0

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5.0

Excellent Resource

By Jennifer

from Los Angeles, California

Pros

  • Accurate
  • Concise
  • Easy to understand
  • Helpful examples
  • Well-written

Cons

    Best Uses

    • Expert
    • Intermediate
    • Novice
    • Student

    Comments about oreilly The SEO Battlefield:

    Must read, for anyone interested in search engine optimization and where it is heading. Book provided an an in depth review of how search engine optimization works, how it has changed, where it is going, while including a number of useful tips and strategies that should be observed/implemented. Book was more interesting and more useful than the "SEO for Dummies" series, which I have read, but was too basic and therefore not very helpful. While I am not an expert in SEO, I do have more than rudimentary understanding of it. This book contains technical detail and points, but they are laid out in plain easy to understand english, which makes it unlike the other SEO books that I have read. Book combined everything together in perfect balance so it useful for those with no SEO experience, as well as SEO experts, technical, and non-technical readers. Excellent resource and will refer back to it again.

     
    5.0

    Terrific scope from developer to program manager!

    By val314159

    from San Francisco

    About Me Developer

    Verified Reviewer

    Pros

    • Accurate
    • Well-written

    Cons

      Best Uses

      • Expert
      • Intermediate
      • Novice

      Comments about oreilly The SEO Battlefield:

      This is The Art Of War for SEO. It opens with a quote from old Norse, and quickly expands into every nook and cranny that Search touches. Not afraid to get its hands dirty, particularly helpful are the chapters on Audit and Case Studies. It concludes with a breathtaking vision of the Future including Voice, AI, Machine Learning, and others. Ward is truly a fresh voice delivered to a field that is usually weighed down with old marketing tropes.

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