Mobile maven SC Moatti knows the odds. She knows that 50% of the mobile apps offered at the Apple App Store will never be downloaded – not even once. She also knows how the sharks in Silicon Valley beat those odds. Using specialized knowledge she’s gleaned from her time working mobile at Facebook, Trulia, and Nokia, and in countless interviews with mobile’s high-rollers, Moatti will help you win the game of mobile launch. Budding players with well defined ideas, in-hand prototypes, or under-performing already launched apps are best suited for Moatti’s advice. Roll with her as she demos the Business Equation, the 2% Mobile Conversion Funnel, the Viral Loop and more. When play stops, you’ll understand mobile methods for defining success, setting clear metrics, targeting your audience, pulling them in, hooking them, and scaling up fast. Ready? Now, don’t fold.
Discover the single most important success metric every mobile maker must know
Watch how the AirBnB’s of the world use Short-cuts, Hooks, and Layers to onboard customers fast
Examine the Segmentation Matrix, a context-behavior tool that keeps customers asking for more
See how Trulia made their app stand out in a crowded field by tapping mobile’s unique capabilities
Get the inside dope on which of the 300+ performance measurement tools you need to survive
Explore Viral Loops and Marketplace Balancing: techniques that keep customers from leaving
Learn to scale up smart by optimizing your creatives and your mobile marketing channels
SC Moatti is a mobile veteran from Silicon Valley. She’s helped launch and monetize mobile products used by billions of people at Nokia, Trulia and Facebook. She currently runs Products That Count, a Bay Area company that advises businesses on how to leverage mobile technology. She’s on the board at Opera Software; writes on mobile for the Huffington Post; and lectures at Stanford. She has an MBA from Stanford and an MS in electrical engineering.
Segment to Better Target Case Study: Facebook 04m 27s
Behavior-Based Segmentation 02m 16s
Context Matters 02m 05s
You Try It: Segmentation Matrix 01m 29s
Stand Out Case Study: Trulia 07m 35s
Every Market is Competitive 03m 47s
You Try It: Stand Out 03m 26s
From Mad Men to Math Men 04m 24s
Test, Measure, Repeat 06m 07s
You Try It: Test and Measure Worksheet 01m 44s
Viral Loop Case Study: Tango Messaging 03m 46s
Balancing Marketplace Case Study: Lyft 03m 14s
You Try It: Fill the Room 00m 51s
Set Up Post-Install Events 02m 25s
Get Your Creatives Ready 03m 21s
Set Up Your Media Plan 02m 37s
Countdown to Your Test Campaign 03m 12s
7 Strategies to Save Time and Money with Your Mobile Launch (or Re-Launch)
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1 hour 45 minutes
SC Moatti is a mobile veteran from Silicon Valley and a recognized thought leader on mobile, innovation and leadership. While serving as an executive at mobile pioneers like Facebook, Trulia and Nokia, Moatti launched and monetized mobile products that are now used by billions of people and have received prestigious awards, including an International Digital Emmy Award nomination.
Moatti currently runs Products That Count, an organization based in San Francisco that advises businesses on how to leverage mobile technology. She also serves on the board of directors of Opera Software, a global mobile technology company with over 350 million users.
She speaks frequently at conferences, has been featured in Forbes and has written several articles on mobile technology for the Harvard Business Review and the Huffington Post. She is a lecturer at Stanford University, where she earned her MBA and has a Master of Science in electrical engineering.