With Early Release ebooks, you get books in their earliest form—the author's raw and unedited content as he or she writes—so you can take advantage of these technologies long before the official release of these titles. You’ll also receive updates when significant changes are made, new chapters are available, and the final ebook bundle is released.
The number of devices we use on a daily basis is growing, with different devices playing different role at different times. Our ability as designers to control where users are coming from and how they get around the experiences we design is fading. Yet our need to ensure we understand where they are in their journey, so that we can deliver the right content and interactions at the right time and on the right device, is ever more important.
By examining tried-and-tested storytelling principles from film, fiction, and music and applying them to the context of design and business, this book takes you on a journey to explore why storytelling matters and how you can apply it to your multi-device design projects and to your organization. For UX designers who want to learn how to apply simple storytelling tools, this comprehensive guide is a must.
Understand the role of storytelling and why it matters in multi-device design
Learn how to apply storytelling principles and tools to your project
Define multi-device interaction design, and create a better user experience across devices
Use storytelling principles to tell, sell, and present your multi-device design work
Take advantage of case studies and examples of DOs and DON’Ts
Chapter 1Why storytelling matters
Chapter 2Storytelling in a multi-device landscape
Chapter 3The anatomy of a good story
Chapter 4The role of emotions and affect
Chapter 5Context + content is everything
Chapter 6The visual impact
Chapter 7Storytelling tools for UX design
Chapter 8Dramaturgy and the product lifecycle
Chapter 9Incorporating personas in storytelling
Chapter 10Working with experience goals
Chapter 11Experience maps
Chapter 12Storytelling, content strategy & information architecture
Chapter 13Modular design & dynamic publishing
Chapter 14Applying storytelling to wireframes, mock-ups and prototypes
Anna Dahlström is a Swedish UX designer based in London. She’s the founder of UX fika.co and Glimt.it. For the last 15 years, she has been working as a UX designer on the client side, for agencies, and for startups on a large variety of brands and projects, from websites and apps to TV UIs. She’s a regular speaker and instructor, having taught more than 40 classes related to designing for multiple devices.