This course is part one of user experience (UX) pro Jaime Levy’s five part series on UX strategy. It presents a solid framework on the practice of UX strategy and its role in crafting innovative products. Tailored for entrepreneurs, start-up founders, business executives, digital product managers, and UX/UI designers, this video offers an example filled exploration of UX strategy as the must-have nexus between business strategy and UX design.
Understand what UX strategy means and why it's crucial for innovative product development
Learn a proven formula for performing UX strategy based on four essential tenets
Discover why Lean Startup principles like validated user research are key to UX strategy
Deconstruct the Airbnb and Uber apps to learn why they’re examples of killer UX design
Learn what a value proposition is, why it’s needed in UX strategy, and how to create one
Explore the five steps you must take to validate any value proposition
Discover the UX strategy techniques you can use in any work environment
Jaime Levy is a UX strategist and designer with 25+ years of professional experience making things interactive and customer friendly for clients like Cisco Systems, Honda, and Sony. She runs Los Angeles based UX strategy company JLR Interactive; teaches UX strategy and design at the University of Southern California; authored the O'Reilly title, "UX Strategy: How to Devise Innovative Digital Products that People Want"; and has a mighty interesting bio on Wikipedia.
A Personal UX Strategy Anecdote: The Blockbuster Value Proposition 03m 17s
Five Steps to Identify and Validate a Value Proposition 04m 18s
Define Customer Segments and Their Problems by Creating a Provisional Persona 05m 54s
Conduct Customer Discovery to Validate Your Provisional Persona 08m 20s
Validating the Value Proposition Recap 01m 30s
Principles and Benefits of UX Strategy
Safari Videos Online
1 hour 40 minutes
For over 25 years Jaime Levy has been a pioneer in the creation of innovative digital products and services. She heads a consultancy called JLR Interactive that caters to startups and enterprises, helping them transform their business concepts into innovative and scalable online solutions. Jaime speaks at design and innovation conferences worldwide and conducts public workshops and in-house training. She also teaches a graduate level course on UX design and strategy at the University of Southern California (USC) in the Viterbi School of Engineering. You can read more about Jaime on Wikipedia.