This course focuses on the practice and benefits of rapidly creating prototypes that tell the story of your product’s value proposition. Doing so makes it possible to identify your product’s value innovation, a key tenet of UX expert Jaime Levy’s proven formula for creating an effective UX strategy. This is the third installment in Levy’s five-course series on how to develop a clear and coherent UX strategy. It is tailored to UX/UI practitioners of any level, product teams and managers, business executives, and startup founders who want to deeply explore the intersection of UX design and business strategy.
Learn about value innovation, the Blue Ocean strategy, and their importance in UX strategy
Discover how prototypes can test a product to determine if it’s needed in the digital marketplace
See examples of prototypes including the Mechanical Turk and the Wizard of Ozing
Discover how to use storyboards to illustrate and test value innovation
Understand what key experiences are and how they relate to value innovation
Learn to spot the UX influencers who can help define your product’s value innovation
Get an overview of the hacks you can use to design your prototypes
Jaime Levy is a UX strategist and designer with 25+ years of professional experience making things profitably interactive for clients like Cisco Systems, Honda, and Sony. She runs Los Angeles based UX strategy company JLR Interactive; teaches UX strategy and design at the University of Southern California; authored the O'Reilly title, "UX Strategy: How to Devise Innovative Digital Products that People Want"; and has a fascinating bio on Wikipedia.
Testing Product / Market Fit by Using Prototypes 11m 14s
Prototyping Experiments Recap 02m 22s
Creating Prototypes to Test Product Market Fit
Safari Videos Online
1 hour 18 minutes
For over 25 years Jaime Levy has been a pioneer in the creation of innovative digital products and services. She heads a consultancy called JLR Interactive that caters to startups and enterprises, helping them transform their business concepts into innovative and scalable online solutions. Jaime speaks at design and innovation conferences worldwide and conducts public workshops and in-house training. She also teaches a graduate level course on UX design and strategy at the University of Southern California (USC) in the Viterbi School of Engineering. You can read more about Jaime on Wikipedia.