Creating Prototypes to Test Product Market Fit
UX Strategy Tactics for Value Innovation Discovery
Publisher: O'Reilly Media
Final Release Date: January 2017
Run time: 1 hour 18 minutes

This course focuses on the practice and benefits of rapidly creating prototypes that tell the story of your product’s value proposition. Doing so makes it possible to identify your product’s value innovation, a key tenet of UX expert Jaime Levy’s proven formula for creating an effective UX strategy. This is the third installment in Levy’s five-course series on how to develop a clear and coherent UX strategy. It is tailored to UX/UI practitioners of any level, product teams and managers, business executives, and startup founders who want to deeply explore the intersection of UX design and business strategy.

  • Learn about value innovation, the Blue Ocean strategy, and their importance in UX strategy
  • Discover how prototypes can test a product to determine if it’s needed in the digital marketplace
  • See examples of prototypes including the Mechanical Turk and the Wizard of Ozing
  • Discover how to use storyboards to illustrate and test value innovation
  • Understand what key experiences are and how they relate to value innovation
  • Learn to spot the UX influencers who can help define your product’s value innovation
  • Get an overview of the hacks you can use to design your prototypes

Jaime Levy is a UX strategist and designer with 25+ years of professional experience making things profitably interactive for clients like Cisco Systems, Honda, and Sony. She runs Los Angeles based UX strategy company JLR Interactive; teaches UX strategy and design at the University of Southern California; authored the O'Reilly title, "UX Strategy: How to Devise Innovative Digital Products that People Want"; and has a fascinating bio on Wikipedia.

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