Guerilla user research, says UX strategy expert Jaime Levy, is what you do when you’re ready to test your product idea with potential customers (end-users) and you don’t have the time or budget for more traditional forms of user research, like focus groups or surveys. In this course–number four in Levy’s five part series on UX strategy–Levy gives detailed practical instruction on how to conduct guerilla user research that is low cost, quick to provide user feedback, and most importantly, accurate in terms of its ability to validate–or invalidate–your product’s value proposition.
Learn how to conduct guerilla user research interviews that vet products in less than three weeks
Master the five steps you must take when planning your guerilla user research
Discover how to quickly find and screen research participants who fit your customer profiles
Gain free access to a best-practices guerilla user research interviewing tool
Learn to synthesize research into results that validate or invalidate a product idea
Watch as Levy sets a guerilla research effort in an L.A. cafe–and don’t forget to tip!
Jaime Levy is a UX strategist and designer with 25+ years of professional experience making things profitably interactive for clients like Cisco Systems, Honda, and Sony. She runs Los Angeles based UX strategy company JLR Interactive; teaches UX strategy and design at the University of Southern California; authored the O'Reilly title, UX Strategy: How to Devise Innovative Digital Products that People Want; and has a mighty interesting bio on Wikipedia.
For over 25 years Jaime Levy has been a pioneer in the creation of innovative digital products and services. She heads a consultancy called JLR Interactive that caters to startups and enterprises, helping them transform their business concepts into innovative and scalable online solutions. Jaime speaks at design and innovation conferences worldwide and conducts public workshops and in-house training. She also teaches a graduate level course on UX design and strategy at the University of Southern California (USC) in the Viterbi School of Engineering. You can read more about Jaime on Wikipedia.