The best UX designers always design for conversion, that artfully analytical process by which a first time visitor to a site/app enjoys the visit and then becomes happily addicted to the site/app. In this course (part 5 of her five part series), UX strategy maven Jaime Levy guides you on a path toward successful conversion design. She shows you how potent UX strategies uses analytics to optimize UX design; demonstrates the use of the Funnel Matrix Tool and its different stages of customer acquisition; details the benefits of using customer landing page experiments in conversion strategies; and discusses the metrics that prove whether or not a customer is progressing into deeper engagement.
Master what conversion means for UX designers and why they must optimize their products
Discover the Funnel Matrix Tool and the six stages of customer engagement
Learn about online conversion actions that turn 1st time customers into repeat customers
Explore the use of customer landing page experiments for testing value propositions
Deconstruct a landing page experiment that yielded a 74% conversion rate
Become adept at understanding the analytical metrics used in e-commerce
Jaime Levy is a UX strategist and designer with 25+ years of professional experience making things profitably interactive for clients like Cisco Systems, Honda, and Sony. She runs Los Angeles based UX strategy company JLR Interactive; teaches UX strategy and design at the University of Southern California; authored the O'Reilly title UX Strategy: How to Devise Innovative Digital Products that People Want; and has an extremely interesting bio on Wikipedia.
How to Create a Landing Page and an Online Ad Campaign 10m 11s
Case Study of a Successful Landing Page Experiment 05m 19s
Designing for Conversion Recap 01m 24s
Designing for Conversion
Safari Videos Online
1 hour 8 minutes
For over 25 years Jaime Levy has been a pioneer in the creation of innovative digital products and services. She heads a consultancy called JLR Interactive that caters to startups and enterprises, helping them transform their business concepts into innovative and scalable online solutions. Jaime speaks at design and innovation conferences worldwide and conducts public workshops and in-house training. She also teaches a graduate level course on UX design and strategy at the University of Southern California (USC) in the Viterbi School of Engineering. You can read more about Jaime on Wikipedia.