Designing for Conversion
Using Metrics To Increase Customer Engagement
Publisher: O'Reilly Media
Final Release Date: January 2017
Run time: 1 hour 8 minutes

The best UX designers always design for conversion, that artfully analytical process by which a first time visitor to a site/app enjoys the visit and then becomes happily addicted to the site/app. In this course (part 5 of her five part series), UX strategy maven Jaime Levy guides you on a path toward successful conversion design. She shows you how potent UX strategies uses analytics to optimize UX design; demonstrates the use of the Funnel Matrix Tool and its different stages of customer acquisition; details the benefits of using customer landing page experiments in conversion strategies; and discusses the metrics that prove whether or not a customer is progressing into deeper engagement.

  • Master what conversion means for UX designers and why they must optimize their products
  • Discover the Funnel Matrix Tool and the six stages of customer engagement
  • Learn about online conversion actions that turn 1st time customers into repeat customers
  • Explore the use of customer landing page experiments for testing value propositions
  • Deconstruct a landing page experiment that yielded a 74% conversion rate
  • Become adept at understanding the analytical metrics used in e-commerce

Jaime Levy is a UX strategist and designer with 25+ years of professional experience making things profitably interactive for clients like Cisco Systems, Honda, and Sony. She runs Los Angeles based UX strategy company JLR Interactive; teaches UX strategy and design at the University of Southern California; authored the O'Reilly title UX Strategy: How to Devise Innovative Digital Products that People Want; and has an extremely interesting bio on Wikipedia.

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