Web site owners, developers, and bloggers without a design background or design skills who want to improve the visual impact of their sites will appreciate this overview of visual content hacks by content marketing expert Laura Busche. Her video covers four main topics: An explanation of why visuals are so important in content marketing; a look at some of the highly available tools that make the creation of visuals relatively easy for the non-designer; a review of the advantages and disadvantages of outsourcing your visuals; and a discussion of the best practices to use when requesting outsourced visuals.
Master the quick ways to boost the visual impact of your web sites using visual design hacks
Explore some key factors - legibility and contrast, CTA presence, etc. – that denote visual success
Understand when to make your visuals in-house and when to outsource them
Learn the five most important things you should include in a request for an outsourced visual
Laura Busche, director of content strategy at Creative Market and co-founder of the interactive agency Ozone Labs, has been working in content marketing, branding, social media, and on-line marketing since 2008. She authored the O'Reilly title "Lean Branding"; contributes regularly to Smashing Magazine andSitepoint; and is a member of the Global Shaper program at the World Economic Forum. She holds a business degree from American University and a M.A. in design management from the Savannah College of Art and Design.
Laura Busche (@laurabusche) is the author of the Lean Branding book from O'Reilly Media and heads content strategy at Creative Market — an Autodesk company.
She earned a summa cum laude degree in Business Administration from American University in Washington DC, a Master of Arts in Design Management from the Savannah College of Art and Design (SCAD), and is currently completing a doctoral degree in Consumer Psychology. The World Economic Forum invited Laura to join the Global Shapers community of young people changing the world. She has grown passionate about content marketing from working at Groupon, National Geographic, mentoring hundreds of startups for Colombia’s IT Ministry, and co-founding her own digital agency (www. ozonegroup.co).
Laura is also a regular contributor at Smashing Magazine, Sitepoint, Invision, and Canva’s Design School.