How to Repurpose Content Across Multiple Platforms
Write It Once, Deploy Many Times
Publisher: O'Reilly Media
Final Release Date: August 2016
Run time: 21 minutes

Content is king in SEO, but keeping content fresh and exciting for site visitors – and readily searchable by the search engines – is challenging because continually generating new content is both costly and time-consuming. Is there an alternative? In this video, content marketing maven Laura Busche introduces content repurposing as a method for staying ahead of the “we-need-more-content-now” machine. Along the way, you’ll learn what content re-purposing is and why it’s important; become aware of some legal cautions to consider when setting up a content repurposing effort; and get a close look at seven specific ways to repurpose your content.

  • Discover what content repurposing means, why you should do it, and how you can do it
  • Learn to transform a blog post to an infographic and an infographic to a video
  • See how you can turn a video into a blog post or a set of social media graphics
  • Explore ways to change Ebooks into social graphics and blog posts into GIFs or presentations
  • Understand the intellectual property, licensing, and contract concerns inherent in repurposing

Laura Busche, director of content strategy at Creative Market and co-founder of the interactive agency Ozone Labs, has been working in content marketing, branding, social media, and on-line marketing since 2008. She authored the O'Reilly title "Lean Branding"; contributes regularly to Smashing Magazine andSitepoint; and is a member of the Global Shaper program at the World Economic Forum. She holds a business degree from American University and a M.A. in design management from the Savannah College of Art and Design.

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