Books & Videos

Table of Contents

  1. Chapter 1 The power of our assumptions

  2. Chapter 2 Writing a Great Hypothesis

  3. Chapter 3 Talking with Customers

  4. Chapter 4 The Customer

  5. Chapter 5 The Problem

  6. Chapter 6 The Concept: Identifying possible solutions

  7. Chapter 7 The Concept: Testing Early Ideas with Customers

  8. Chapter 8 The Solution

  9. Chapter 9 Sharing Knowledge