Table of Contents
Welcome to the Course
Chapter: What is a Product Manager?
How Product Management Varies
What Makes a Product Manager?
Platforms Versus Products in Product Management
Who Makes a Good Product Manager?
Chapter: Product Management Foundations
Core Concepts of Product Management
Chapter: Product Management Foundations: Research
Becoming an Expert on Your Industry
Performing Primary Research on Your Product Market
Conducting Customer Research on Your Product Market
Performing Meaningful, Qualitative Market Research
Chapter: Product Management Foundations: Development
Working Effectively with Your Development Team
Fundamental Concepts for Working with Development
Popular Tools for Working with Development
Best Practices for Working with Development
Chapter: Best Practices for Working with Development
The Business of Product Management
Identifying Your Product's Metrics of Success
Understanding Your Product's Metrics of Success
Understanding Your Product's Third-Party Influencers: Analysts
Understanding Your Product's Third-Party Influencers: Journalists and Others
Working with Marketing
Working with Sales
Chapter: Your Next Role After Product Manager
What Comes After Product Management?