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Table of Contents

Chapter: Basics of SEMrush

The Course Overview

01m 23s

Introduction to SEMrush

01m 37s

What is Competitive Analysis

00m 54s

Identifying Competitors

01m 55s

Navigating the Dashboard

01m 39s

Objectives for Using SEMrush

01m 6s

Chapter: Domain Analytics

Domain Overview

03m 33s

Organic Search Traffic

09m 57s

Paid Search Traffic

03m 23s

Backlinks

04m 58s

Display Advertising

02m 41s

Video Advertising

01m 37s

PLA Research

03m 12s

Chapter: Keyword Analytics

Keyword Analytics Overview

05m 54s

Phrase Match

02m 25s

Related Keywords

02m 17s

Ads History

06m 26s

Keyword Difficulty

04m 56s

SEO Keyword Magic Tool

06m 9s

Chapter: Creating Professional Reports

Generating Spreadsheet Reports from the Dashboard

04m 37s

Why Create Custom Reports

02m 13s

Navigating the Drag and Drop Reports Builder

06m 55s

Chapter: Using SEMRush to Improve SEO

Identifying Niche Based Keywords and Phrase Match Keywords

07m 16s

Filtering Keyword Data for Organic and Paid Opportunities

04m 45s

Creating and Curating Content Based on Keyword Research

03m 24s

SEO Content Update

10m 21s

Chapter: Interpreting Backlink Reports for SEO

Backlink Analysis

05m 15s

Backlink Competitor Analysis

04m 22s

Identifying Backlink Opportunities

02m 36s

Distinguishing Between Competitor No Follow and Follow Links

02m 42s

Chapter: Plan Paid Advertising Campaigns with SEMRush

Filtering Keyword Data for PPC Opportunities

06m 29s

Using Phrase Match and Related Keywords for Paid Traffic

07m 1s

Analyzing Competitor Ads, Ad Copy, and Results

04m 35s

Modeling Competitor Ads, Headlines, and Keywords

03m 42s

Chapter: Projects and Site Auditing

Projects

02m 31s

Setting up a Site Audit

05m 29s

Site Audit Overview Report

03m 46s

Site Audit Issues Report

05m 17s

Chapter: Social Media Audit

What Is the Social Media Tool

03m 50s

Configuring a Social Media Audit

05m 17s

Social Media Tool Overview Report

06m 16s

Specific Social Media Reports

04m 25s

Chapter: Social Media Reporting Tools

Social Media Posts Data

06m 21s

Audience Trends

04m 35s

Social Media Activity Review

07m 36s

Social Media Engagement Data

03m 33s

Hashtags Engagement Data

02m 7s

Chapter: Brand Monitoring

What Is Brand Monitoring

01m 53s

Configuring Brand Monitoring

03m 57s

Analyzing Your Results

05m 47s

Practical uses of Brand Monitoring in Your Business

02m 45s