"Although mobile apps, IoT, messaging bots, and augmented and virtual reality development are the focus of attention for the media, the humble desktop is where the most money is still being made in software and, for now at least, where the most developers are still working.
No two developers are exactly alike. In many cases they are almost at war with one another over technology, processes or ideology. Focusing on the 8 common goals that drive most developers can cut through the noise, and help predict their choices. This is the key to our proven segmentation model. Developer outreach strategies based on a single messaging approach cannot and will not work on a very complex, multilevel and super demanding community. So what are product managers to do ?
Our new Desktop Segmentation report outlines the different Desktop developer segments and offers guidance as to how to address each one of them, what to include in your outreach campaigns in order to make them more effective.
The wealth of insights this report provides will become the building blocks of your 360 marketing strategy. A strategy that will be able to meet all crucial marketing goals via:
Developer product optimisation and development Mapping of target groups and target segments Effective communication strategy"