"Billions of dollars are spent to engage developers in platforms, tools and services. As the Internet of Things brings computing to every object, from the most mundane to the most sophisticated, a new wave of developer tools is arriving. Developers are such an important audience, so it’s only right that managers of developer products and services should have proper developer marketing tools.
This report offers one such marketing tool: a proven, state-of-the-art segmentation model for IoT developers. It goes beyond segmentation and it can help product managers to:
Optimize the value proposition of their developer productIdentify the type of developer they are best positioned to be targetingFine-tune their messaging and outreach strategy so that it resonates with the developer segments of interest."