Designing with the Mind in Mind
Simple Guide to Understanding User Interface Design Rules
By Jeff Johnson
Publisher: Elsevier / Morgan Kaufmann
Final Release Date: May 2010
Pages: 200

Early user interface (UI) practitioners were trained in cognitive psychology, from which UI design rules were based. But as the field evolves, designers enter the field from many disciplines. Practitioners today have enough experience in UI design that they have been exposed to design rules, but it is essential that they understand the psychology behind the rules in order to effectively apply them. In Designing with the Mind in Mind, Jeff Johnson, author of the best selling GUI Bloopers, provides designers with just enough background in perceptual and cognitive psychology that UI design guidelines make intuitive sense rather than being just a list of rules to follow.

The first practical, all-in-one source for practitioners on user interface design rules and why, when and how to apply them.
Provides just enough background into the reasoning behind interface design rules that practitioners can make informed decisions in every project.
* Gives practitioners the insight they need to make educated design decisions when confronted with tradeoffs, including competing design rules, time constrictions, or limited resources.

Product Details
Recommended for You
Customer Reviews


by PowerReviews
oreillyDesigning with the Mind in Mind

(based on 1 review)

Ratings Distribution

  • 5 Stars



  • 4 Stars



  • 3 Stars



  • 2 Stars



  • 1 Stars



Reviewed by 1 customer

Displaying review 1

Back to top


Very Good

By ecomware

from USA

About Me Developer

Verified Reviewer


  • Easy to understand


    Best Uses

    • Intermediate

    Comments about oreilly Designing with the Mind in Mind:

    This book is consistent with MK's generally high level of quality. It offers an overview of the user from a vantage point many developers may otherwise never experience. It's not a perfect book, but it's certainly one worth reading.

    Displaying review 1

    Back to top

    Buy 2 Get 1 Free Free Shipping Guarantee
    Buying Options
    Immediate Access - Go Digital what's this?
    Ebook:  $51.95
    Formats:  ePub, Mobi, PDF