Design for Emotion
By Trevor van Gorp, Edie Adams
Publisher: Elsevier / Morgan Kaufmann
Final Release Date: June 2012
Pages: 256

Design for Emotion introduces you to the why, what, when, where and how of designing for emotion. Improve user connection, satisfaction and loyalty by incorporating emotion and personality into your design process. The conscious and unconscious origins of emotions are explained, while real-world examples show how the design you create affects the emotions of your users.

This isn’t just another design theory book – it’s imminently practical. Design for Emotion introduces the A.C.T. Model (Attract/Converse/Transact) a tool for helping designers create designs that intentionally trigger emotional responses. This book offers a way to harness emotions for improving the design of products, interfaces and applications while also enhancing learning and information processing. Design for Emotion will help your designs grab attention and communicate your message more powerfully, to more people.

  • Explains the relationship between emotions and product personalities
  • Details the most important dimensions of a product's personality
  • Examines models for understanding users' relationships with products
  • Explores how to intentionally design product personalities 
  • Provides extensive examples from the worlds of product, web and application design
  • Includes a simple and effective model for creating more emotional designs
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oreillyDesign for Emotion

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(2 of 2 customers found this review helpful)


Solid review on Design for Emotion

By Leoncito

from Mexico City, Mexico

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  • Accurate
  • Concise
  • Easy to understand
  • Helpful examples
  • Progressive
  • Solid Knowledge
  • Solid Knowledge Base
  • Well-written


    Best Uses

    • Expert
    • Intermediate
    • Professional Designers

    Comments about oreilly Design for Emotion:

    This is a solid review on the importance of embedding emotions in the design and help to the product success.
    Written in a technically precise prose, almost without emotions, is informative and provides a rich fan of references on this theme.
    The order is logical and progressive.
    This book is an excellent reference on Design with Emotions.

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