By Mary E. Tyler, Jerri L. Ledford
Publisher: Wiley
Final Release Date: December 2006
Pages: 316

You know you need to analyze the success of your Web site, but how?Do you even know what to look for? Is there a tool powerful enoughto help you evaluate your marketing efforts, products, andservices, but simple enough to use if you're not a propeller-head?

Google Analytics is that tool, and this is the handbook you needto make it work for you. Learn to set up Google Analytics,understand the reports it generates, and use the information tomake your Web site a real asset to your business.

  • Get familiar with the concept of analytics, what GoogleAnalytics offers, and how it compares to popular site statisticsprograms
  • Learn to set up the program, navigate the interface, understandfilters, and use goal-setting features
  • Integrate Google Analytics with Google AdWords
  • Make the most of reporting dashboards
  • Find out how to use analytics for marketing and contentoptimization
  • Understand what each type of report means and how to interpretit
  • Explore how other companies have used analytics to improve siteperformance
  • Investigate how to use Google Analytics for complete e-commerceanalysis

Visit our Web site at

"... a good, in-depth guide to this service and all of its varioussettings." (Jem Matzan,, January 2007)

"…invaluable…If you are starting out with Analytics,or even if you are reasonably expert, this book is well worth theinvestment." (Performance Measurement and Metrics, May2007)

Product Details
Recommended for You
Customer Reviews
Buy 2 Get 1 Free Free Shipping Guarantee
Buying Options
Immediate Access - Go Digital what's this?
Ebook: $29.99
Formats:  PDF