You know you need to analyze the success of your Web site, but how?Do you even know what to look for? Is there a tool powerful enoughto help you evaluate your marketing efforts, products, andservices, but simple enough to use if you're not a propeller-head?
Google Analytics is that tool, and this is the handbook you needto make it work for you. Learn to set up Google Analytics,understand the reports it generates, and use the information tomake your Web site a real asset to your business.
Get familiar with the concept of analytics, what GoogleAnalytics offers, and how it compares to popular site statisticsprograms
Learn to set up the program, navigate the interface, understandfilters, and use goal-setting features
Integrate Google Analytics with Google AdWords
Make the most of reporting dashboards
Find out how to use analytics for marketing and contentoptimization
Understand what each type of report means and how to interpretit
Explore how other companies have used analytics to improve siteperformance
Investigate how to use Google Analytics for complete e-commerceanalysis
Visit our Web site at www.wiley.com/compbooks
"... a good, in-depth guide to this service and all of its varioussettings." (Jem Matzan, TheJemReport.com, January 2007)
"…invaluable…If you are starting out with Analytics,or even if you are reasonably expert, this book is well worth theinvestment." (Performance Measurement and Metrics, May2007)