Web Analytics
An Hour a Day
By Avinash Kaushik
Publisher: Wiley / Sybex
Final Release Date: July 2007
Pages: 480

Develop a Successful Web Analytics Strategy

A Step-by-Step Guide

Learn web analytics the right way with this unique, thoroughlymodern guide to today's web analytics challenges and opportunities.Written by an in-the-trenches practitioner, this book goes beyondconcepts and definitions to challenge prevalent thinking about thefield and provide a step-by-step guide to implementing a successfulweb analytics strategy.

Web analytics expert Avinash Kaushik, in his thought-provokingstyle, debunks leading myths and leads you on a path to gainingactionable insights from your analytics efforts. Discover how tomove beyond clickstream analysis, why qualitative data should beyour focus, and more insights and techniques that will help youdevelop a customer-centric mindset without sacrificing yourcompany's bottom line.

  • Learn the pros and cons of data collection methodologies

  • Find out how you can stop counting page views and still get arich understanding of your customers

  • Discover how to identify valuable metrics with the "three layersof so what" test

  • Optimize your organizational structure and choose the rightanalytics tool

  • Understand and apply advanced analytics concepts, includingSEM/PPC analysis, the power of segmentation, conversion-rate bestpractices, and others

  • Leverage quick-start solutions for blogs and e-commerce,support, and small business websites

  • Learn the key ingredients of a great experimentation and testingplatform

  • Use competitive-intelligence analysis to glean insights anddrive actions

You'll also find:

  • Ten steps to turbocharge your web analytics

  • Seven steps for creating a data-driven culture in yourorganization

  • Six ways to measure the success of a blog

  • Three secrets behind making web analytics actionable

  • Ten signs of a great web analyst

Valuable CD Included

The innovative CD includes more than three hours of insightfulaudio podcasts, a 45-minute video, PowerPoint presentations thatmirror key topics in the book, and other useful analyticsresources.

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Ebook: $29.99
Formats:  ePub, Mobi, PDF