Learn web analytics the right way with this unique, thoroughlymodern guide to today's web analytics challenges and opportunities.Written by an in-the-trenches practitioner, this book goes beyondconcepts and definitions to challenge prevalent thinking about thefield and provide a step-by-step guide to implementing a successfulweb analytics strategy.
Web analytics expert Avinash Kaushik, in his thought-provokingstyle, debunks leading myths and leads you on a path to gainingactionable insights from your analytics efforts. Discover how tomove beyond clickstream analysis, why qualitative data should beyour focus, and more insights and techniques that will help youdevelop a customer-centric mindset without sacrificing yourcompany's bottom line.
Learn the pros and cons of data collection methodologies
Find out how you can stop counting page views and still get arich understanding of your customers
Discover how to identify valuable metrics with the "three layersof so what" test
Optimize your organizational structure and choose the rightanalytics tool
Understand and apply advanced analytics concepts, includingSEM/PPC analysis, the power of segmentation, conversion-rate bestpractices, and others
Leverage quick-start solutions for blogs and e-commerce,support, and small business websites
Learn the key ingredients of a great experimentation and testingplatform
Use competitive-intelligence analysis to glean insights anddrive actions
You'll also find:
Ten steps to turbocharge your web analytics
Seven steps for creating a data-driven culture in yourorganization
Six ways to measure the success of a blog
Three secrets behind making web analytics actionable
Ten signs of a great web analyst
Valuable CD Included
The innovative CD includes more than three hours of insightfulaudio podcasts, a 45-minute video, PowerPoint presentations thatmirror key topics in the book, and other useful analyticsresources.