Google Analytics 2.0, 2nd Edition
By Jerri L. Ledford, Mary E. Tyler
Publisher: Wiley
Final Release Date: November 2007
Pages: 318

Site Stats on Steroids

Is your Web site serving its purpose? To find out, you need toanalyze factors related to what the site is supposed to do. Sitestatistics give you raw numbers, but Web analytics are like sitestats on steroids. Analytics crunch those raw numbers intomeaningful metrics—information you can use.

If you read our first book on Google Analytics, you already knowwhat this tool can do and why that matters. (If you didn't, don'tworry; there's an overview here, too.) This edition shows youwhat's new in version 2.0, helping you uncover specific details anduse them like never before.

  • Master basic analytics and Web statistics concepts
  • Set up Google Analytics 2.0, choose the filters you need, andexplore goals and goal-setting

  • Learn about new features that enhance analysis, includingcross-segment reporting and drilldown content

  • Take control of Google Analytics with customizable dashboardsand date ranges

  • Examine every aspect of the available reports, includingvisitors, traffic sources, content, and goals

  • Discover the specific reports suited for e-commerce sites andhow to use them

  • Maximize the integration of Google Analytics with GoogleAdWords

  • Boost your use of Regular Expressions, write your own filters,and quantify your goals

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