People Are Talking About You Online
What are they saying? How do you find out? How do you respond?And how can you use the conversation to your benefit?
The explosion of social media—blogs, social networkingsites, video sharing sites—has ushered in a new era ofdigital transparency that puts the power to enhance or destroy areputation in the hands of the consumer. This timely and practicalbook shows you how to harness the power of social media withcrucial, proven tactics and strategies for every phase of onlinereputation management.
Using step-by-step instruction and tested techniques, the expertauthors unveil a detailed blueprint for building, managing,monitoring, and repairing your reputation. They detail importantpublic relations, search engine optimization, research, and onlinecontent creation strategies and provide a seven-step action plan sothat you can develop the skills necessary to monitor and manageyour reputation. You'll learn how to:
Navigate the new rules of engagement in a transparent world
Define who you are and develop your personal or corporatebrand
Create positive PR buzz with your online content
Gain visibility in web search results and harness SEO tools
Understand the pros and cons of e-mail before you hit "Send"
Use the latest Internet tracking methods and understand howinformation spreads online
Apply solid strategies for reputation repair when things gowrong
This is sure to become the definitive guide for members of anycompany or group who want to join and shape the often brutallyhonest conversation across social media about their brands,products, and people."
—Tom Giles, Editor, Technology & Science,BusinessWeek.com
This is an indispensable guide to managing your reputationonline. With compelling case studies and tools to use right now,it's a must-read and a surefire wake-up call!"
—Dr. Leslie Gaines-Ross, Chief Reputation Strategist,Weber Shandwick
Radically Transparent illuminates a path that leads to anengaging conversation with your customers. Read this book so thatyou can participate, measure, and influence what others are sayingabout you."
Wall Street Journalbestselling author of Waiting for Your Cat to Bark?
Branding has evolved from a one-way monologue to a two-wayconversation. It's vital you know the strategies needed to join theconversation and build your radically transparentreputation."
—John Battelle, national bestselling author of TheSearch
One of the best written books I've seen on a vitally importanttopic: the underbelly of transparency in the age of Google. How doyou control your digital identity when everything is findableonline? Read this engaging book for practical, persuasiveanswers."
—Debbie Weil, author of The Corporate BloggingBook
In this new world of instant connection and networked customers,understanding what people are saying about your company, yourproducts, and your competitors is vital for business success.Reputations, like trust, are built over time, but can be destroyedin an instant. Follow carefully what this book says—thecareer you save might be your own!"
—David L. Sifry, founder and Chairman, Technorati,Inc.