Put Your Website in the Spotlight
A Step-by-Step Guide
Back and bracing as ever, Search Engine Optimization: An Houra Day, Second Edition offers brisk advice, bite-sized tasks,and smart tools to help you increase visibility for your website onthe major search engines. In this new edition of their bestsellinghow-to guide, SEO consultants Jennifer Grappone and Gradiva Couzinoffer surprisingly easy do-it-yourself techniques as well as thevery latest SEO strategies for small, very small, and largebusinesses, as well as for bloggers and web designers.
Cut through the trendy jargon to find the "Eternal Truths" ofSEO
Discover the right keywords using the latest research tools andyour own gut check
Get to know your stats and the free stat-collector, GoogleAnalytics
Optimize your site for search engines and your site visitors soyou can be found, then make the sale
Use the social web to help you reach your business goals, evenif you're not a social networking butterfly
You'll also find:
Essential hints, tips, and techniques for everyone fromone-person shops to Fortune 500 companies
Engaging right-brain vs. left-brain discussions about tacklingkey issues from two unique perspectives
Real-world "From the Trenches" case studies that illustratesuccesses to learn from and mistakes to avoid
Praise for Search Engine Optimization: An Hour aDay
"This book offers a systematic, commonsense approach to the artand science of SEO."
—Chris Sherman, SearchEngineWatch.com
"The book is a step-by-step guide that can help drive targetedsearch-referred traffic to a variety of websites—perhaps evenyour website."
ClickZ Magazine columnist
"The practical and realistic emphasis on business-oriented needsmakes the book a great reference."
—Joe Dolson, inter:digital strategies
"Written with clarity and detail, the book leaves little roomfor confusion about what you can do to improve your website's rankin the search engine results pages."
—Harvey Ramer, marketing designer and blogger, DesignDelineations