If you want to make your Web site or blog earn its keep, using Google AdSense makes a lot of sense. It also makes sense to find out how AdSense works and how to make it work for you. This friendly guide cuts through the geek-speak and shows you what AdSense is, how to make your site Google-friendly, how to use AdSense for Search or Content, and more.
Fine-tune your Web site — beef up your content for Google's approval as well as to boost effectiveness
Apply Google guidelines — include relevant links and content, make your site easy to navigate, use a sitemap, design for the user, and keep links in good repair
Discover other types of AdSense — use AdSense with video, mobile, and RSS
Learn to love units — add video units to your site, design mobile ad units, and understand referral units
Get creative — use AdSense as a page element on your blog and design knockout ads and cool search boxes
Make them pay — increase your income from AdSense for RSS, referral units, and streaming videos
Use some sense — track your results using AdSense reports and Google Analytics