Google AdSense For Dummies
By Jerri L. Ledford
Publisher: Wiley / For Dummies
Final Release Date: February 2009
Pages: 346

Here's how to earn money from your Web site without selling a thing!

If you want to make your Web site or blog earn its keep, using Google AdSense makes a lot of sense. It also makes sense to find out how AdSense works and how to make it work for you. This friendly guide cuts through the geek-speak and shows you what AdSense is, how to make your site Google-friendly, how to use AdSense for Search or Content, and more.

  • Fine-tune your Web site — beef up your content for Google's approval as well as to boost effectiveness

  • Apply Google guidelines — include relevant links and content, make your site easy to navigate, use a sitemap, design for the user, and keep links in good repair

  • Discover other types of AdSense — use AdSense with video, mobile, and RSS

  • Learn to love units — add video units to your site, design mobile ad units, and understand referral units

  • Get creative — use AdSense as a page element on your blog and design knockout ads and cool search boxes

  • Make them pay — increase your income from AdSense for RSS, referral units, and streaming videos

  • Use some sense — track your results using AdSense reports and Google Analytics

Open the book and find:

  • Answers to FAQs about AdSense

  • Tips for building a content-rich Web site

  • How search engine optimization can boost AdSense income

  • What to do about competitors' ads

  • Secrets for designing ads with appeal

  • How to set up AdSense for mobile and RSS feeds

  • How the AdSense referral program works

  • What server logs and channels can tell you

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