Social Media Marketing
An Hour a Day
By Dave Evans
Publisher: Wiley / Sybex
Final Release Date: October 2008
Pages: 380

Develop an Integrated, Successful Social Media Strategy

A Step-by-Step Guide

Put the buzz about your business to work for you. Thiscomprehensive, perfectly paced guide will teach you how to makesocial media an active part of your marketing plan so that you canturn customer conversations about your brand, product, service, andcompany into a sustainable competitive advantage. Learn how you cantap the Social Web and amplify your current marketing efforts bylistening and participating in conversations that drive measurableresults.

  • Develop and effectively pitch a successful social media campaigninside your company

  • Learn how to become a genuine Social Web participant

  • Build a map of your key conversation-generators as you evaluateevery point of contact between you and your customers

  • Get to the sweet spot of social media marketing—theconsideration phase of the purchase funnel

  • Leverage all the tools available—blogs, RSS feeds,podcasts, video and photo sharing, and more

  • Use social media measurement tools, including the Net Promoterscore, and apply metrics from platforms such as Bazaarvoice,BlogPulse, and Cymfony

  • Learn best practices for launching your social media program andmeasuring the results

You'll also find:

  • A comprehensive look from the savvy marketer's perspective atsocial sites and services—MySpace, Facebook®,LinkedIn®, and Twitter, along with YouTube, Seesmic, Eventful,and FriendFeed

  • Straightforward tools for building social media into yourcurrent marketing program

  • Real-world case studies that illustrate successes to learn fromand mistakes to avoid

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Ebook: $29.99
Formats:  ePub, Mobi, PDF