Content Nation
Surviving and Thriving as Social Media Changes Our Work, Our Lives, and Our Future
By John Blossom
Publisher: Wiley
Final Release Date: February 2009
Pages: 368

"It's hard to imagine a book that makes a broader and deeper examination of social media than Content Nation—or that gives more useful advice."
—David "Doc" Searles, coauthor of The Cluetrain Manifesto

"The enthusiastic message John Blossom spreads in Content Nation is: Become your own media, engage, share, participate, make your voice heard!"
—Robin Good, social media pioneer and editor of Robin Good's MasterNewMedia

From cave paintings to Craigslist—the content evolution

This book is revolutionary not only in its scope, but in the way it came to be. Through the wiki collaboration process, it evolved and developed online at—literally created by the social media it examines. Hundreds of individual publishers contributed to its content. If you have sent an e-mail, voted in a Web poll, posted a video on YouTube, or sent a text message, you are part of Content Nation. Welcome to the evolution.

  • Examine what it means to be a provider of content in a global environment

  • Explore the challenges to marketing, enterprise, and government

  • Discover the seven secrets of social media

  • Meet the three tribes of Content Nation: personal, media, and enterprise publishers

  • See how collaboration expands the scope of content

  • Catch a glimpse of life in a future built on Content Nation

  • Understand how social media affects the balance of power

  • Become a citizen of Content Nation

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