Content Nation
Surviving and Thriving as Social Media Changes Our Work, Our Lives, and Our Future
By John Blossom
Publisher: Wiley
Final Release Date: February 2009
Pages: 368

"It's hard to imagine a book that makes a broader and deeperexamination of social media than Content Nation—or that givesmore useful advice."
—David "Doc" Searles, coauthor of The Cluetrain Manifesto

"The enthusiastic message John Blossom spreads in Content Nationis: Become your own media, engage, share, participate, make yourvoice heard!"
—Robin Good, social media pioneer and editor of Robin Good'sMasterNewMedia

From cave paintings to Craigslist—the content evolution

This book is revolutionary not only in its scope, but in the wayit came to be. Through the wiki collaboration process, it evolvedand developed online at—literally created bythe social media it examines. Hundreds of individual publisherscontributed to its content. If you have sent an e-mail, voted in aWeb poll, posted a video on YouTube, or sent a text message, youare part of Content Nation. Welcome to the evolution.

  • Examine what it means to be a provider of content in a globalenvironment

  • Explore the challenges to marketing, enterprise, andgovernment

  • Discover the seven secrets of social media

  • Meet the three tribes of Content Nation: personal, media, andenterprise publishers

  • See how collaboration expands the scope of content

  • Catch a glimpse of life in a future built on Content Nation

  • Understand how social media affects the balance of power

  • Become a citizen of Content Nation

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