SugarCRM For Dummies
By Karen Fredricks
Publisher: Wiley / For Dummies
Final Release Date: January 2009
Pages: 360

Sweeten your customer relationship management with SugarCRM!

You just have to love a product with "sugar" in its name,especially one that's open source! This guide helps you choose theflavor of Sugar you need, acquire and deploy it, set up accountsand contacts, and organize your day. With Sugar, you can boost yoursales and please your customers so your business will take thecake.

  • Fill your Sugar bowl — install SugarCRM, customize userpreferences, create databases, and import contacts from othersoftware

  • Plan your day — schedule appointments, link them to recordsand notes, and organize your sales opportunities

  • Campaign for business — build campaigns, track theirsuccess, and grow your contact list with Web-to-lead forms

  • Keep customers happy — create cases to manage customerissues and forums to exterminate software bugs

  • Stay in touch — send e-newsletters and automate customere-mail communication with templates

  • Sweeten the pot — learn how to extend SugarCRM'scapabilities to meet needs unique to your business

  • That administrative stuff — take advantage of a completerecipe book for SugarCRM administrators

Open the book and find:

  • Options to implement a SugarCRM database

  • The scoop on various flavors of Sugar so you can decide whichone is right for you

  • How to turn leads into contacts

  • Tips for keeping records up to date

  • How to develop searchable libraries and FAQs

  • Easy ways to create and share documents

  • What the Dashboard can do for you

  • How to integrate Outlook with SugarCRM

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