Email Marketing
An Hour a Day
By Jeanniey Mullen, David Daniels
Publisher: Wiley / Sybex
Final Release Date: November 2008
Pages: 360

Create Relationships and Revenue with Winning Email MarketingCampaigns

A Step-by-Step Guide

Email delivers significant ROI, increases brand loyalty, and isone of the most powerful tools in your marketing arsenal when usedproperly. Are you getting the most out of your current efforts? Areyour campaigns profitable? Are you building brand equity? Are youintegrating campaigns with other channels? Renowned email marketersJeanniey Mullen and David L. Daniels offer a fresh, insightful lookat modern email marketing in today's customer-centric marketplace.They'll alert you to the newest concepts, hottest trends, mostbudget-friendly tools, and best practices—while they help youbuild, deploy, and manage a smart, day-by-day plan for success.

  • Leverage eight different ways to use email for betterresults

  • Use website analytics to improve your email efforts

  • Create multichannel marketing strategies from your emaildatabase

  • Set up high-impact video- and audio-enabled emails

  • Develop email strategies for mobile devices and socialnetworks

  • Track, measure, analyze, and report your results

  • You'll also find:

  • What not to do when you send an email

  • Straightforward tools for adding email to your current marketingplan and getting budget approval

  • Online resources, cheat sheets, a glossary, and much more

  • Real-world "From the Trenches" case studies that illustratesuccesses to learn from and mistakes to avoid

Praise for Email Marketing: An Hour a Day

"You don't have to quit your day job to start or radicallyimprove your email marketing program. Just set this book and adecent pen next to wherever you brew your coffee. You and yourbottom line will be glad you did."
Tom Gerace, CEO and founder, Gather.com

"Jeanniey and David have written a book in which the power ofemail marketing becomes simple to understand and easy toimplement."
Dr. Ramesh A. Lakshmi-Ratan, Executive Vice-Presidentand Chief Operating Officer, Direct Marketing Association

"Common wisdom advises that 'the money is in the list.' That isabsolutely true if you provide the proper experience. This bookgives you real-world advice on planning campaigns for maximumimpact, how to measure and improve your campaign's effectiveness,and how to do it based on your budget and resources."
Bryan Eisenberg, New York Times author of WaitingFor Your Cats to Bark

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Ebook: $29.99
Formats:  ePub, Mobi, PDF