"As co-creator of VisiCalc, the first computerized spreadsheet, Dan Bricklin literally created the PC industry. To a student of software, VisiCalc is the embodiment of so many novel and important ideas in software, lessons which are still relevant today."
—Joel Spolsky, Joel on Software
"Nobody knows more than Dan about what technology is, where it's been and where it's going. If I only had one book of technology in my library, this would be it."
—Doc Searls, coauthor, The Cluetrain Manifesto
"Dan Bricklin was one of the first programmers to focus more on what's in the user's head than on what's in the programmer's head. VisiCalc foreshadowed the single most important idea: Don't 'tell' the computer what you want; show it! Dan Bricklin . . . is still showing rather than telling, and in this anecdotal yet insightful book, he does another excellent job of it. . . ."
—Esther Dyson, EDventure Holdings
"Fascinating history, fascinating insights, fascinating perspective — all solidly grounded in what makes technology work for normal human beings. Bricklin gives you a good foundation for thinking about your own tech."
—Jakob Nielsen, Principal, Nielsen Norman Group Author, Designing Web Usability: The Practice of Simplicity
"Dan Bricklin was at the heart of the personal computer revolution, and he kept learning and participating in technology's ongoing evolution. Now, with his new book, he helps us understand the most important part of this change: Humanity is creating a collaborative sphere of vast power and scale."
—Dan Gillmor, Director of the Knight Center for Digital Media Entrepreneurship at the Walter Cronkite School of Journalism and Mass Communication, Arizona State University