Web Marketing All-in-One Desk Reference For Dummies
By Arnold, Ian Lurie, Marty Dickinson, Elizabeth Marsten, Michael Becker
Publisher: Wiley / For Dummies
Final Release Date: March 2009
Pages: 768

Boost your bottom line with your $25 Google AdWords credit — see inside

Web marketing is the way of today! This collection of topic-focused minibooks gives you all the building blocks for marketing your product or service online, and the bonus $25 Google AdWords credit sweetens the deal. Learn to please both customers and search engines, track your performance, market with e-mail, blogs, and social media, and more.

  • Show 'em you're there — Book I shows you step by step how to maximize Internet potential for your business
  • Rank high — attract customers by rising to the top of searches; the secrets are in Book II

  • How're you doing? — Book III helps you find out by tracking how your ads, pages, and products perform

  • It pays to advertise — and Book IV demystifies managing pay-per-click ads, keywords, and budget

  • Keep in touch — Book V helps you develop marketing e-mails that customers want to read

  • Let's blog — the tips in Book VI teach you to create a blog that helps you connect with clients

  • Socialize — use Book VII to help you hone your strategy for different social media outlets including StumbleUpon, Facebook, and Twitter

  • Go mobile — leverage mobile technology with the tips in Book VIII

Open the book and find:

  • Secrets to building Web sites that deliver your message
  • How to get your site found by search engines

  • Ways to improve your marketing with Web analytics

  • Top ways to generate site traffic

  • How to write ads that get clicks

  • Tips on winning an audience for your blog

  • How to deliver valuable mobile content

Inside — your Google AdWords gift card worth $25

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Ebook:  $34.99
Formats:  ePub, Mobi, PDF