Yahoo! Web Analytics
Tracking, Reporting, and Analyzing for Data-Driven Insights
By Dennis R. Mortensen
Publisher: Wiley / Sybex
Final Release Date: April 2009
Pages: 408

Turn Data into Insight and Action with Yahoo! Web Analytics
Turn website data into powerful insights and profitable actionswith the new Yahoo! Web Analytics tool and this unique, in-depthbook. Yahoo! insider and Internet analytics expert Dennis R.Mortensen provides detailed tips and techniques for successfullyusing Yahoo! Web Analytics to gain the competitive advantages youseek.
Learn the “why” as well as the “how” of webanalytics and discover Yahoo! Web secrets and tricks not foundanywhere else. Inside, you’ll also find:

  • Detailed data collection advice, including how to use datacollection groupings and track almost everything, from simple pageviews to custom-created fields
  • How to best implement campaign tracking, including paid searchsetup, multiple campaign categories, and merchandising tracking andreporting
  • In-depth explanations of advanced filtering capabilities,including powerful ways to customize reports
  • Powerful data visualization tools and optimal dashboardconfigurations, which are illustrated in the 16-page colorinsert
  • Exclusive and expert-level optimization techniques foreverything from pay-per-click campaigns to Flash- and Ajax-basedobjects
  • Time-saving tips, hands-on exercises, and fascinating examplesusing real client experiences
“As the individual who drove the initial development ofYahoo!’s Web Analytics tool, Dennis managed to conquermind-numbingly complex issues by presenting them in a simple anduseful way. It’s no wonder that he did it again with hisYahoo! Web Analytics book.”
—Bryan Eisenberg, New York Times bestselling author of Callto Action and Always Be Testing and cofounder of FutureNow,Inc.
“Dennis provides the details about the impact Yahoo! WebAnalytics can have on your business, with a laser-like focus onmoving from data to true business insight and action.”
—Jason Burby, Chief Analytics & Optimization Officer,ZAAZ
“If you want to actually derive value from these tools ratherthan just look at the pretty reports, Dennis lays it all out. Thisis a book you can count on.”
—Jim Sterne, Founder, eMetrics Marketing OptimizationSummit
“This is a detailed and practical guide to using Yahoo! WebAnalytics to turbo-charge your business performance. Get this bookbefore your competitors do!”
—Tim Ash, CEO of and author of Landing PageOptimization
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Ebook: $39.99
Formats:  ePub, Mobi, PDF