Advanced Google AdWords
By Brad Geddes
Publisher: Wiley / Sybex
Final Release Date: March 2010
Pages: 420

Optimize Your AdWords Account with Advanced Techniques, Tips, andInsights

Do you want to increase your AdWords ROI and drive more trafficto your site? In this comprehensive guide to AdWords, you willlearn expert strategies to create, manage, and tweak AdWordscampaigns that improve your bottom line.

  • Discover how to choose and organize keywords based upon userintent and the buying funnel
  • Learn to control exactly when, where, and how your ads aredisplayed
  • Write ads that connect with searchers to not only increasetraffic, but also increase sales
  • Learn the secrets that make the content network perform foryour goals
  • Create landing pages that increase conversion rates
  • Get insight into how quality score is calculated and techniquesfor improving your quality score
  • Delve into different bidding techniques so every keywordbecomes profitable
  • Master testing ad copy and landing pages to determine yourprofits for every impression
  • Develop a schedule-friendly action plan to continuouslyoptimize and expand your AdWords account
  • Get a Google AdWords gift card worth $25, plus save $50 on anAdvanced AdWords for Success Seminar and save up to $100 onCertified Knowledge Training

Never before has an advertising program existed that has a levelplaying field for small businesses and international enterprises.Regardless of your AdWords spend or company size, the strategiescovered inside this book will help your advertising become moreprofitable.

Praise for Advanced Google AdWords

Paid search expert Brad Geddes takes it to the next level,showing you not only how to get the most from your searchadvertising campaigns, but more importantly why you should usespecific features and techniques, who you should be targeting withyour creative, and when to use the scores of advanced tactics hedescribes for maximum impact and profitability.—ChrisSherman, Executive Editor, Search Engine Land

Do you want to know how to win at paid search? Do you want tobecome an advanced AdWords user and make your organizationsuccessful at using PPC? Then read this book. Brad has compiledinto one resource what it would take you a decade to learnyourself.—Joshua Dreller, Vice President, Media Technologyand Analytics, Fuor Digital

The real goal is to connect your business to the rightsearchers, engage them, and turn them into paying customers. That'swhat this book will help you do.—Vanessa Fox, author,Marketing In The Age Of Google

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Ebook: $39.99
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