Online Surveys For Dummies
By Vivek Bhaskaran, Jennifer LeClaire
Publisher: Wiley / For Dummies
Final Release Date: May 2010
Pages: 336

Learn how to ask the right people the right questions and getinformation you can use

Online research can be exciting and enlightening, or totallyfrustrating. This book takes "frustrating" out of the equation!You'll learn what goes into a good survey, where to get thesoftware tools you need, and how to develop questions, interpretthe answers, target the audience you need to reach, and analyzeyour results for meaningful data.

  • Questions for you — look at why you're considering anonline survey and have a clear plan for what you want toaccomplish

  • Questions that work — explore the most common types ofsurvey questions and develop those that will fulfill yourobjectives

  • Who to invite — choose your audience and prepare aninvitation that encourages participation

  • Launch time — be prepared to track responses, collectanonymous data, and avoid becoming a spammer

  • What does it mean? — see who participated in your survey,analyze results, unearth trends, and create reports based on thedata

With this book, get three months of QuestionPro, FREE!

Look inside to see how to redeem your free license forQuestionPro, the most powerful, easy-to-use survey softwareavailable. You'll be able to

  • Access more than 200 survey templates

  • Use sophisticated branching logic

  • Share survey results in real time

  • Apply advanced research techniques

  • . . . and much more!

Open the book and find:

  • Different types of online surveys

  • Tips on complying with anti-spam laws

  • What types of questions to avoid

  • Online survey tools and how to use them

  • How to get real-time results before the survey ends

  • Common survey mistakes and how to avoid them

  • How to use advanced tools such as banner tables

  • Ten ways to increase your response rate

Learn to:

  • Create a survey that uncovers what you want to know

  • Understand survey lingo

  • Identify your target audience and analyze your surveyresults

Includes a free 3-month registration for QuestionPro surveysoftware!

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Ebook: $24.99
Formats:  ePub, Mobi, PDF