Learn how to ask the right people the right questions and get information you can use
Online research can be exciting and enlightening, or totally frustrating. This book takes "frustrating" out of the equation! You'll learn what goes into a good survey, where to get the software tools you need, and how to develop questions, interpret the answers, target the audience you need to reach, and analyze your results for meaningful data.
Questions for you — look at why you're considering an online survey and have a clear plan for what you want to accomplish
Questions that work — explore the most common types of survey questions and develop those that will fulfill your objectives
Who to invite — choose your audience and prepare an invitation that encourages participation
Launch time — be prepared to track responses, collect anonymous data, and avoid becoming a spammer
What does it mean? — see who participated in your survey, analyze results, unearth trends, and create reports based on the data
With this book, get three months of QuestionPro, FREE!
Look inside to see how to redeem your free license for QuestionPro, the most powerful, easy-to-use survey software available. You'll be able to
Access more than 200 survey templates
Use sophisticated branching logic
Share survey results in real time
Apply advanced research techniques
. . . and much more!
Open the book and find:
Different types of online surveys
Tips on complying with anti-spam laws
What types of questions to avoid
Online survey tools and how to use them
How to get real-time results before the survey ends
Common survey mistakes and how to avoid them
How to use advanced tools such as banner tables
Ten ways to increase your response rate
Create a survey that uncovers what you want to know
Understand survey lingo
Identify your target audience and analyze your survey results
Includes a free 3-month registration for QuestionPro survey software!