Google Analytics, 3rd Edition
By Jerri L. Ledford, Joe Teixeira, Mary E. Tyler
Publisher: Wiley
Final Release Date: March 2010
Pages: 432

With 2 billion sites on the Web, who's looking at yours?

Google Analytics can tell you. With great new features includingadvanced customization and segmentation capabilities, Analyticssupplies information about your site visitors that helps you rampup the value of your site. And like its two previous editions, thisguide shows you what's new in Google Analytics, how to get the mostfrom the program, and what to do with what you learn.

  • Understand the concepts, set up your Google Analytics program,use the right goals and filters, and read the reports

  • Learn to interpret and apply Analytics results, even if you'renot a Web pro

  • See how other companies use Analytics data

  • Explore new features such as AdSense integration, cost datasettings, motion charts, custom reports, and event tracking

  • Apply the information you'll get from reports on traffic,visitors, content, site searches, and more

  • Drill down deeper with advanced techniques, tips, and hacks

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