Pick the right price to make your iPhone app irresistible
You've developed this really great iPhone app. You know users will be lining up to get their hands on it. So how much do you charge? Here's how to decide! Follow the suggestions in this book to set your price, project revenue, and market your app. Discover the best ways to make your app pay — even if you start by giving it away.
What's it worth? — look at iPhone app revenue models and see what's involved in pricing
When free is smart — consider a free, limited-feature version of your app to intrigue customers or upsell to other products
Become the Apple of their eye — why it pays to be among the App Store's featured favorites
The fine line — keep your development costs, profit margin, and buyer appeal in balance
Take a poll — survey people in your target market and learn what they're willing to pay
Project! — learn to create realistic revenue projections
To market, to market — get your product reviewed, blog and tweet about it, create a demo YouTube video, and market through social networks
Let's review — learn from the reviews your app receives and decide if you should adjust your price
Damien Stolarz is an inventor with a decade of experience making different kinds of computers talk to each other. After studying Computer Science and Electrical Engineering at UCLA, Damien co-founded Blue Falcon Networks (formerly Static Online, Inc.), where he supervised, architected and developed networking software for 7 years. He has written and spoken at conferences about Internet video, content delivery, and Peer-to-Peer networking, and created Robotarmy in 2002 to provide high-technology consulting in these areas.