Twitter Marketing
An Hour a Day
By Hollis Thomases
Publisher: Wiley / Sybex
Final Release Date: December 2009
Pages: 504

Craft and Implement a Winning Twitter Marketing Strategy

A Step-by-Step Guide

Twitter has rocketed into the mainstream and is vastly changinghow your customers view products and brands. Learn how to leverageTwitter for your business with this smart, practical guide fromsocial media expert Hollis Thomases, who shows you how to design,implement, and measure a winning Twitter strategy from start tofinish.

After walking you through Twitter basics, she explains how tocraft strategies that can be scaled to any organization ormarket—including travel, retail, restaurants, healthcare, andservice-oriented businesses. Learn how to create a winning,goal-based plan and then implement, maintain, and adjust your planwhile avoiding common pitfalls. This detailed how-to helps you:

  • Explore the fascinating demographics of the Twitterverse and seehow to reach potential customers

  • Master Twitter basics, understand tweeting dos and don'ts, andleverage useful third-party Twitter applications

  • See how a slew of top brands such as Starbucks®,Zappos®, and Planet Hollywood® are successfully usingTwitter

  • Prioritize your objectives, create a plan, and get corporatebuy-in

  • Leverage contests, promotions, tweets with multimedia, and otherproven ways to improve engagement and foster conversation

  • Let the tweets flow and then track and measure everything fromretweets to mentions to increases in web traffic

  • Analyze results and frame reports in terms of your key metrics,whether in dollars, traffic, conversions, or other goals

You'll also find:

  • Creative ways to map your marketing goals to Twitter metrics, soyou can really find out what's working

  • Real-world "From the Trenches" case studies that illustratesuccesses to learn from and mistakes to avoid

  • Useful Twitter tools that will help you manage and measure yourefforts

Praise for Twitter Marketing:An Hour a Day

"This book walks you through Twitter processes and strategiesstep by step, from setting an account to setting actionablebusiness goals. Whether you're a Twitter newbie or a seasoned poweruser, there's something in here that will help you use Twitter moreeffectively—and more profitably." —Rebecca Lieb, VPEconsultancy and author of The Truth About Search EngineOptimization

"This terrific book is a godsend. It's filled with practicaladvice and hands-on exercises that will help companies of all sizestap into Twitter's marketing potential." —Bo Burlingham,Editor-at-Large of Inc. magazine and author of Small Giants:Companies That Choose To Be Great Instead of Big

"Hollis Thomases has created an extremely practical guide toTwitter for neophytes and serious marketers alike. She clearly andcompletely demystifies the service. This is an indispensable B2Bguide for large or small businesses seeking to build effectivesocial media marketing campaigns on this rapidly growing platform."—Greg Sterling, Principal, Sterling Market Intelligence

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