Advanced Web Metrics with Google Analytics, 2nd Edition
By Brian Clifton
Publisher: Wiley / Sybex
Final Release Date: February 2010
Pages: 440

Become a Google Analytics Expert: The Practitioner's CompleteGuide

Want to implement and apply advanced web analyticstechniques—without having to be an expert? Google insider andweb metrics expert Brian Clifton helps you harness the full powerof Google Analytics (GA) with this new edition of his bestsellingbook. This book shows you analytics that are advanced enough togive you all the crucial decision-making insights, yet simpleenough to digest and quickly implement in a clever way.

Whether you're a novice or veteran, you'll soon be applying thevery latest GA techniques, best practices, and some great hacks.From tracking social media to configuring data filters tointerpreting results, start here and quickly improve your skills,your website, your brand, and your profits.

  • Configure a best-practice implementation for a solid web metricsplatform

  • Understand features and reports in detail

  • Optimize the performance of your website by learning fromreal-world examples

  • Integrate AdWords, AdSense, and your internal site searchtracking tool

  • Use Google Analytics in conjunction with A/B and multivariatetesting

  • Optimize your online and offline marketing campaigns

  • Integrate Google Analytics data with third-party systems andapplications, including your CRM system

  • Leverage the new Google Analytics API

This book is a comprehensive roadmap to helping you get the mostfrom your metrics. It's an indispensable guide to helping you takeyour online marketing campaigns to the next level."—ChrisSherman, Executive Editor, Search Engine Land

If you're looking for a practical, tactical guide in how toimplement and think about web marketing optimization, look nofurther. Brian Clifton spells it out by industry, by job function,by Key Performance Indicator, and more."—Jim Sterne, FoundingDirector and Chairman of the Web Analytics Association

The must-read for anyone looking to get the most value out ofGoogle Analytics and web analytics."—Ashley Friedlein, CEO,Econsultancy

Guarantee your future employment—buy, read, and implementall of the techniques of this outstanding book."—Bill Hunt,coauthor, Search Engine Marketing Inc.

Special offers from Google Inside, get a Google AdWords giftcard worth $25 and find details on how you can save 50% on theGoogle Analytics Individual Qualification test!

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Ebook: $39.99
Formats:  ePub, Mobi, PDF