"Every organization that is using Microsoft Dynamics CRM 2011 needsto have a copy of this book in its library. Geoff and Matt havedelivered a book that is useful for anyone from the small businessCRM administrator to the enterprise CRM architect." —Steve Blazevich, CRM Director, North AmericaConsulting Services, Microsoft
A solid CRM strategy is smart business—here's how youget there
Build customer relationships and CRM strategies that will helpgrow your business with Microsoft's powerful Dynamics CRM softwareand this practical book that covers all the bases. You'll learn thenuts and bolts of how to configure the software, automateoperations, manage users, and integrate with Office—while youalso get the essentials of how to capture customer data, analyzeit, engage your customers, and track and report results.
Get up to speed on Microsoft Dynamics CRM 2011
Master the user interface, including all toolbars, menus, andactivity types
Harness the essential Sales, Marketing, and Service functionsyou need
earn to manage leads, accounts, and contacts
ssue quotes, then integrate with ERP systems to create ordersand invoices
Customize with visual workflow designer, interactive querybuilder, or other tools
Create useful reports with Business Intelligence Studio orVisual Studio
"Matthew Wittemann and Geoff Ables bring a great resource to theCRM administrator. Their Bible goes into the needed details thatgive the CRM administrator everything he or she needs tosuccessfully implement and manage a Dynamics CRM 2011 organization.The authors explain both the front and back ends of the CRM storyto enable administrators to know and meet their users' needs. Amuch needed desktop reference!" —Julie Yack, Microsoft CRM MVP and Founder,xRMVirtual
Visit www.dynamicscrmbible.com to access code samples, planningtools, sample reports, templates and utilities.