Facebook Marketing
An Hour a Day
By Chris Treadaway, Mari Smith
Publisher: Wiley / Sybex
Final Release Date: April 2010
Pages: 380

Create an Integrated, Effective Facebook Strategy for YourOrganization, A Step-by-Step Guide

Put Facebook to work for your organization with this savvy guidethat shows you how to develop, implement, and measure a successfulFacebook marketing campaign from start to finish.

Packed with smart tactics and invaluable tips, this unique bookshows you how to leverage everything Facebook has to offer, fromevents and applications to pay-per-click advertising, analytics,Facebook Connect, and much more. See how other companies aresucceeding, find out what to do and what not to do, and produce awinning campaign with this hands-on guide.

  • Understand how Facebook fits into the social media landscape

  • Develop your strategy, identify the numbers that matter, mapthem to business goals, and define your metrics

  • Learn about Fan Pages and Groups and establish a winningcorporate presence

  • Create a following with compelling content, Facebook ads,contests, events, and more

  • Integrate Facebook Connect to add social media features to yourwebsite

  • Use analytics to monitor and test your results so you can seewhat's working with your target audience

  • Create clear, effective Microsoft Excel dashboards for reportingresults

You'll also find:

  • Advanced Facebook features and capabilities, includingapplications

  • Real-world "From the Trenches" case studies that illustratesuccesses to learn from and mistakes to avoid

  • Information about valuable third-party resources and links

  • A look at the future of Facebook marketing from industryluminaries

Praise for Facebook Marketing: An Hour a Day

"By reading and using FBMHD, social savvy marketers gain thestrategies, tactics and tools to cross the chasm from ahope-it-works community to a well-performing channel for marketingand communications."
Adam Weinroth, VP of Strategic Marketing, DemandMedia

"If you want to learn how to tap the communications tool ofchoice for hundreds of millions of people around the world, studyFacebook Marketing. The real-world examples fromorganizations of all kinds are especially valuable for those whostill need to be convinced (like your boss)."
David Meerman Scott, bestselling author of The NewRules of Marketing & PR, now published in 24 languages

"This book walks the walk. It shows marketers at all levels howto roll up their sleeves, jump in, and get winning resultsquickly."
Brian Goldfarb, Director, Developer Platform,Microsoft

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Ebook: $29.99
Formats:  ePub, Mobi, PDF