Performance Marketing with Google Analytics
Strategies and Techniques for Maximizing Online ROI
Publisher: Wiley
Final Release Date: April 2010
Pages: 504

Hit your target market every time

How do visitors get to your Web site? What do they do when they get there? How many do business with your company? How can you turn more visitors into customers?

Google Analytics can tell you. You don't have to be a Web guru; just follow the practical advice of these experts. Their case studies and step-by-step guidance demonstrate how to improve your marketing strategy with Google Analytics. They'll even tell you where to find help when you need it.

  • Maximize your online marketing
  • Define a successful, ROI-focused online strategy
  • Leverage the tools, vendors, and team structure that work best for your business
  • Install and configure Google Analytics, or learn to tell your Webmaster what you need
  • Understand analysis concepts, features, and reports
  • Analyze what Google AdWords, Yahoo! Search Marketing, and Bing can offer
  • Learn to successfully engage users through blogs, social media, and e-mail
  • Learn which metrics matter and how to measure the success of SEO, display ads, and other tools

Save 50% on the Google Analytics Individual Qualification Test (GA IQ). Details inside

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Ebook: $39.99
Formats:  ePub, Mobi, PDF