Performance Marketing with Google Analytics
Strategies and Techniques for Maximizing Online ROI
Publisher: Wiley
Final Release Date: April 2010
Pages: 504

Hit your target market every time

How do visitors get to your Web site? What do they do when theyget there? How many do business with your company? How can you turnmore visitors into customers?

Google Analytics can tell you. You don't have to be a Web guru;just follow the practical advice of these experts. Their casestudies and step-by-step guidance demonstrate how to improve yourmarketing strategy with Google Analytics. They'll even tell youwhere to find help when you need it.

  • Maximize your online marketing
  • Define a successful, ROI-focused online strategy
  • Leverage the tools, vendors, and team structure that work bestfor your business
  • Install and configure Google Analytics, or learn to tell yourWebmaster what you need
  • Understand analysis concepts, features, and reports
  • Analyze what Google AdWords, Yahoo! Search Marketing, and Bingcan offer
  • Learn to successfully engage users through blogs, social media,and e-mail
  • Learn which metrics matter and how to measure the success ofSEO, display ads, and other tools

Save 50% on the Google Analytics Individual Qualification Test(GA IQ). Details inside

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