How do visitors get to your Web site? What do they do when they get there? How many do business with your company? How can you turn more visitors into customers?
Google Analytics can tell you. You don't have to be a Web guru; just follow the practical advice of these experts. Their case studies and step-by-step guidance demonstrate how to improve your marketing strategy with Google Analytics. They'll even tell you where to find help when you need it.
Maximize your online marketing
Define a successful, ROI-focused online strategy
Leverage the tools, vendors, and team structure that work best for your business
Install and configure Google Analytics, or learn to tell your Webmaster what you need
Understand analysis concepts, features, and reports
Analyze what Google AdWords, Yahoo! Search Marketing, and Bing can offer
Learn to successfully engage users through blogs, social media, and e-mail
Learn which metrics matter and how to measure the success of SEO, display ads, and other tools
Save 50% on the Google Analytics Individual Qualification Test (GA IQ). Details inside
Justin Cutroni is a web analytics expert and Google Analytics Certified Partner. Justin commonly interacts with senior level management to drive the strategic use of web data and collaborates with marketing and IT teams to develop implementation plans and processes needed to generate actionable data and business insights. An active participant in the web analytics community, Justin speaks at various industry events with a strong passion for sharing knowledge and advancing the analytics industry.
Justin is authorized by Google to teach Google Analytics Seminars for Success and has conducted numerous training events in the US and Europe.