Salesforce.com For Dummies, 4th Edition
By Tom Wong, Liz Kao, Matt Kaufman
Publisher: Wiley / For Dummies
Final Release Date: September 2010
Pages: 432

Close deals faster, gain real-time visibility into sales, and collaborate instantly — with Salesforce.com!

What value do you put on your customer and partner relationships? If you're a sales rep, it's your livelihood. And if you're in management, your partner and customer base are your most valuable assets. What if you had a tool that could truly help you manage your partners and customers? That tool is Salesforce.com, and here's your guide to putting its power to work for you.

  • Get your head in the clouds — understand salesforce.com's Sales Cloud and Service Cloud and how to use its Web-based tools

  • Collaborate with Chatter — use Chatter to get sales, marketing, and support departments communicating in new ways

  • Track your customers and partners — use Salesforce to manage your existing business relationships as well as those with key prospects

  • Be a rainmaker with Sales Cloud — track sales from lead to close, and team Salesforce with Google AdWords to maximize your marketing

  • Be a hero with Service Cloud — delight your customers by delivering fast and accurate support

  • Measure your performance — enable sales reps, managers, and executives to see and analyze the data

  • Design your own solution — customize Salesforce with Force.com to meet your needs and objectives

Open the book and find:

  • Advice on navigating and personalizing salesforce.com

  • How to track leads, accounts, contacts, and opportunities

  • Tips for collaborating with Chatter

  • Secrets for improving marketing campaigns

  • Steps for creating quotes with products and price books

  • Solutions for managing cases with the Service Cloud

  • Keys to driving more productivity

  • Ways to customize Salesforce with Force.com

Learn to:

  • Solve business challenges, drive sales, and deliver superior customer service

  • Use Chatter to collaborate with colleagues and solve issues faster

  • Manage accounts, develop contacts, and coordinate activities

  • Prospect leads, track opportunities, and drive demand with campaigns

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