Book description
An essential guide for leaders who want to use social media to be "open" while maintaining control
"Be Open, Be Transparent, Be Authentic" are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm. the author lays out the steps that leaders must take to transform their organizations and themselves into being "open" -and exactly what that will mean.
Shows how to use social media to become an open organization
Offers basic advice for leaders who are adapting to the new era of openness in the marketplace
The author Charlene Li is one of the foremost experts on social media and technologies
In easy-to-understand language, this book will help leaders orient themselves to social networking and other technological advances. --This text refers to the Kindle Edition edition.
Table of contents
- Copyright
- INTRODUCTION
- I. THE UPSIDE OF GIVING UP CONTROL
-
II. CRAFTING YOUR OPEN STRATEGY
- 3. OBJECTIVES DETERMINE HOW OPEN YOU WILL BE
- 4. UNDERSTANDING AND MEASURING THE BENEFITS OF BEING OPEN
-
5. STRUCTURING OPENNESS WITH SANDBOX COVENANTS
- 5.1. WHY STRUCTURE IS NEEDED
- 5.2. CREATING SOCIAL MEDIA GUIDELINES FOR EMPLOYEES
- 5.3. GUIDELINES: PROVIDING GUARDRAILS FOR ENGAGEMENT
- 5.4. BEST PRACTICES AND HOW-TOS SET EXPECTATIONS
- 5.5. OVERSIGHT AND CONSEQUENCES: WHEN MANAGEMENT GETS INVOLVED
- 5.6. AN EXAMPLE OF EMPLOYEE GUIDELINES IN ACTION
- 5.7. INVITING CUSTOMERS INTO A COVENANT
- 5.8. CODES OF CONDUCT AND DISCLOSURE POLICIES
- 5.9. DEALING WITH THE LEGAL DEPARTMENT
- 5.10. SOME LAST WORDS OF ADVICE
- 6. ORCHESTRATING YOUR OPEN STRATEGY
-
III. OPEN LEADERSHIP: REDEFINING RELATIONSHIPS
- 7. OPEN LEADERSHIP: MIND-SETS AND TRAITS
-
8. NURTURING OPEN LEADERSHIP
- 8.1. THE TRUTH BEHIND AUTHENTICITY
- 8.2. TRANSPARENCY IS NOT ABOUT SHOW-AND-TELL EVERYTHING
- 8.3. SUPPORTING OPEN LEADERSHIP WITH TECHNOLOGY
- 8.4. OPEN LEADERS AS CATALYSTS
- 9. THE FAILURE IMPERATIVE
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10. HOW OPENNESS TRANSFORMS ORGANIZATIONS
- 10.1. STATE BANK OF INDIA: MAKING THE ELEPHANT DANCE
- 10.2. CISCO: ORGANIC GROWTH OF COLLABORATION TAKES TIME
- 10.3. BEST BUY: RELEASING THE PASSION OF ZEALOTS
- 10.4. PROCTER & GAMBLE: STRUCTURING OPENNESS
- 10.5. DELL: WHERE DIRECT DRIVES THE CULTURE
- 10.6. U.S. DEPARTMENT OF STATE: TRANSFORMING DIPLOMACY
- ENDNOTES
- ACKNOWLEDGMENTS
- THE AUTHOR
- ADDITIONAL READING RECOMMENDATIONS
Product information
- Title: Open Leadership: How Social Technology Can Transform The Way You Lead
- Author(s):
- Release date: May 2010
- Publisher(s): Jossey-Bass
- ISBN: 9780470597262
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