Professional Blogging For Dummies
By Susan J. Getgood
Publisher: Wiley / For Dummies
Released: June 2010
Pages: 360

Turn a blog into real income! Here's how you build a blog-based business

If you want to blog like you mean business, this book is for you. Whether you own a small business or work solo from your kitchen table, this book helps you successfully use your blog as a business. How do you find a niche, plan a strategy, promote your blog, and monetize it? It's all here, and more, in this friendly guide.

  • It's all in the approach — tackle things the way professionals do, by setting realistic goals and building a business plan

  • Know who everybody is — understand your competition, define your audience, and find your own niche

  • Get some people — do you need a lawyer? An accountant? Protect your business blog with trademarks, copyrights, and other important practices and policies

  • Mind your money — learn how to monetize your blog, set up a budget, and get paid

  • Build a blog that brings 'em in — choose a name and a Web host, and then see how to design a killer blog

  • Get the word out — promote like crazy using search engines, social networking, traditional marketing, and PR

  • Crunch the numbers — explore ways to measure and analyze your results with Google Alerts, Google Analytics, and FeedBurner

Open the book and find:

  • What professional bloggers know

  • How to turn a hobby blog into a business

  • Different ways to monetize your blog

  • Why promotion is the key to blogging success

  • The pros and cons of selling in your online store or someone else's

  • Design tips to make your blog unique

  • Interviews with successful blog-preneurs

  • Ten common mistakes and how to avoid them

Learn to:

  • Find your niche to build a blog-basedbusiness

  • Earn income from your blog

  • Create content and a design thatattract readers

  • Monitor and measure your success

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Ebook: $24.99
Formats:  ePub, Mobi, PDF