Corporate Blogging For Dummies
By Douglas Karr, Chantelle Flannery
Publisher: Wiley / For Dummies
Final Release Date: July 2010
Pages: 384

Communicate with your customers and reap the rewardsof a successful corporate blog

Blogs boast easy maintenance and encourage straight-forward conversations between a business, its employees, and its customers. This handy, plain-English guide shows you how an effective corporate blog can open productive lines of communication with current and prospective customers.

  • Blogging vs. Web site — understand the capabilities and benefits of using a corporate blog as a communication tool

  • Writing with a purpose — give your company a voice and speak to a variety of audiences

  • Avoid a blog fog — clearly identify marketing goals, define your objectives, and build authority in your field

  • When "free" isn't — decipher the advantages and disadvantages of hosted and self-hosted solutions

  • Keep your stuff safe — protect your content, secure your blog from hackers, and develop backup strategies

  • Get engaged — publish a sitemap, use keywords correctly, and understand how search engines find your content

  • The real measure of success — use analytics to observe trends, measure leads, and improve your promotional strategy

Open the book and find:

  • How to legally protect yourcompany and employees

  • Ways to transform your business through blogging

  • Tips for establishing corporate identity on your blog

  • How to ensure your employees understand your blogging policies

  • Advice for dealing with poorblogging performance

  • Hosting options for audio and video

  • Ways to promote your blog and increase your audience

Learn to:

  • Leverage the many benefits of corporate blogging

  • Use SEO to attract readers andpotential customers

  • Understand analytics, ROImeasurement, and legal issues

  • Apply proven best practices, tips, and tricks to maximize your impact

"Great chunks of information about blogging, social media, and search engine optimization that will help anyone with a blog (not just those in corporations)." (Liz Strauss, author of Successful Blog,

"If you want to be an effective corporate blogger, let's face really need this book" (Brian Clark, founder, Copyblogger, (tweeted on August 12th -​944026463)

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Ebook:  $24.99
Formats:  ePub, Mobi, PDF