Corporate Blogging For Dummies
By Douglas Karr, Chantelle Flannery
Publisher: Wiley / For Dummies
Final Release Date: July 2010
Pages: 384

Communicate with your customers and reap the rewardsof a successful corporate blog

Blogs boast easy maintenance and encourage straight-forward conversations between a business, its employees, and its customers. This handy, plain-English guide shows you how an effective corporate blog can open productive lines of communication with current and prospective customers.

  • Blogging vs. Web site — understand the capabilities and benefits of using a corporate blog as a communication tool

  • Writing with a purpose — give your company a voice and speak to a variety of audiences

  • Avoid a blog fog — clearly identify marketing goals, define your objectives, and build authority in your field

  • When "free" isn't — decipher the advantages and disadvantages of hosted and self-hosted solutions

  • Keep your stuff safe — protect your content, secure your blog from hackers, and develop backup strategies

  • Get engaged — publish a sitemap, use keywords correctly, and understand how search engines find your content

  • The real measure of success — use analytics to observe trends, measure leads, and improve your promotional strategy

Open the book and find:

  • How to legally protect yourcompany and employees

  • Ways to transform your business through blogging

  • Tips for establishing corporate identity on your blog

  • How to ensure your employees understand your blogging policies

  • Advice for dealing with poorblogging performance

  • Hosting options for audio and video

  • Ways to promote your blog and increase your audience

Learn to:

  • Leverage the many benefits of corporate blogging

  • Use SEO to attract readers andpotential customers

  • Understand analytics, ROImeasurement, and legal issues

  • Apply proven best practices, tips, and tricks to maximize your impact

"Great chunks of information about blogging, social media, and search engine optimization that will help anyone with a blog (not just those in corporations)." (Liz Strauss, author of Successful Blog, www.successful-blog.com)

"If you want to be an effective corporate blogger, let's face it...you really need this book" (Brian Clark, founder, Copyblogger, (tweeted on August 12th - http://twitter.com/copyblogger/status/20​944026463)

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Ebook: $24.99
Formats:  ePub, Mobi, PDF