Corporate Blogging For Dummies
By Douglas Karr, Chantelle Flannery
Publisher: Wiley / For Dummies
Final Release Date: July 2010
Pages: 384

Communicate with your customers and reap the rewardsof asuccessful corporate blog

Blogs boast easy maintenance and encourage straight-forwardconversations between a business, its employees, and its customers.This handy, plain-English guide shows you how an effectivecorporate blog can open productive lines of communication withcurrent and prospective customers.

  • Blogging vs. Web site — understand the capabilities andbenefits of using a corporate blog as a communication tool

  • Writing with a purpose — give your company a voice andspeak to a variety of audiences

  • Avoid a blog fog — clearly identify marketing goals,define your objectives, and build authority in your field

  • When "free" isn't — decipher the advantages anddisadvantages of hosted and self-hosted solutions

  • Keep your stuff safe — protect your content, secure yourblog from hackers, and develop backup strategies

  • Get engaged — publish a sitemap, use keywords correctly,and understand how search engines find your content

  • The real measure of success — use analytics to observetrends, measure leads, and improve your promotional strategy

Open the book and find:

  • How to legally protect yourcompany and employees

  • Ways to transform your business through blogging

  • Tips for establishing corporate identity on your blog

  • How to ensure your employees understand your bloggingpolicies

  • Advice for dealing with poorblogging performance

  • Hosting options for audio and video

  • Ways to promote your blog and increase your audience

Learn to:

  • Leverage the many benefits of corporate blogging

  • Use SEO to attract readers andpotential customers

  • Understand analytics, ROImeasurement, and legal issues

  • Apply proven best practices, tips, and tricks to maximize yourimpact

"Great chunks of information about blogging, social media, andsearch engine optimization that will help anyone with a blog (notjust those in corporations)." (Liz Strauss, author of SuccessfulBlog,

"If you want to be an effective corporate blogger, let's really need this book" (Brian Clark, founder, Copyblogger,(tweeted on August 12th -​944026463)

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Ebook: $24.99
Formats:  ePub, Mobi, PDF