Landing Page Optimization, 2nd Edition
The Definitive Guide to Testing and Tuning for Conversions
By Tim Ash, Maura Ginty, Rich Page
Publisher: Wiley / Sybex
Final Release Date: March 2012
Pages: 480

Optimize Your Landing Pages and Send Profits Soaring

How much more money could you be making with better website andlanding page design? The latest edition of this bestselling guideshows you step by step how to test and tune landing pages anddramatically improve your bottom line.

With more than 150 pages of new material, this ultimatemarketer's resource is packed with practical strategies and tips,as well as eye-opening case studies. Transform your site as youlearn how to:

  • Identify mission-critical parts of your website and their trueeconomic value

  • Define important visitor classes and key conversion tasks

  • Avoid the seven deadly sins of landing page design

  • Deploy powerful neuromarketing techniques to persuade people andmove them to act

  • Make use of best practices for e-commerce and leadgeneration

  • Uncover problems with your page and decide which elements totest

  • Understand the power and limitations of common optimizationtesting approaches

  • Develop an optimization action plan and get buy-in from all keyplayers

"I love it when someone who's obviously a true expert sharesalmost everything he knows. I can't believe the amount of usefulinformation and actionable insights Tim has crammed in here."
Steve Krug, Author of Don't Make Me Think

"Tim has figured out what so many people don't understand: yourwebsite can (and should) get better. Every single day."
Seth Godin, Author of Meatball Sundae

"Tim's Landing Page Optimization is a must-have for yourbookshelf."
Bryan Eisenberg, New York Times and WallStreet Journal bestselling author

"Buy this book. Go rock it!"
Avinash Kaushik, Digital Marketing Evangelist atGoogle and author of Web Analytics 2.0

"This is the best business-focused, measurement-based guide towebsite design I have seen."
Don Norman, Cofounder of Nielsen Norman Group andauthor of Living with Complexity

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Ebook: $29.99
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