Designing Web Sites to Increase Traffic and Conversion
By Ben Hunt
Publisher: Wiley
Final Release Date: January 2011
Pages: 312

This advice can transform your web site's success

When web design expert Ben Hunt set out to quantify thedifference between an ordinary web site and a great one, heexpected to find the key in design simplicity. But when his teammore than doubled the conversion rates for a wide range of sites,they identified simple yet powerful solutions involving design,copy, appropriate analysis, classic optimization techniques, andtargeted testing. You'll find the fixes easy to implement, andthey're all right here.

  • Understand the essentials — your market, yourproposition, and your delivery
  • Create a site that is seen by the right people, provides acompelling experience, and generates the desired action
  • Learn how to use testing to improve your site's conversionrate
  • Discover the holistic nature of web site optimization and whymultiplicity matters
  • Examine dozens of simple techniques for building traffic,engaging your audience, and crafting effective calls to action
  • Combine creativity with analysis for the best possibleresults
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Ebook: $29.99
Formats:  ePub, Mobi, PDF