Convert!
Designing Web Sites to Increase Traffic and Conversion
By Ben Hunt
Publisher: Wiley
Released: January 2011
Pages: 288

This advice can transform your web site's success

When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here.

  • Understand the essentials — your market, your proposition, and your delivery
  • Create a site that is seen by the right people, provides a compelling experience, and generates the desired action
  • Learn how to use testing to improve your site's conversion rate
  • Discover the holistic nature of web site optimization and why multiplicity matters
  • Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action
  • Combine creativity with analysis for the best possible results
Product Details
Recommended for You
Customer Reviews
 
Buy 2 Get 1 Free Free Shipping Guarantee
Buying Options
Immediate Access - Go Digital what's this?
Ebook: $29.99
Formats:  ePub, Mobi, PDF