Mobile Marketing For Dummies
By Michael Becker, Arnold
Publisher: Wiley / For Dummies
Final Release Date: September 2010
Pages: 360

With mobile, you can put your marketing message right into yourprospect's hands

Marvelous mobile — perhaps the most personal and targetedmarketing channel ever! You want to be sure your business ispromoted on mobile devices, and this book gets you going in moreways than one. Discover the opportunities, learn the strategies,and find out how to deliver your message to your prospects,wherever they may be!

  • This thing called mobile — find out where mobile fits intoyour marketing plan and how to comply with the laws andregulations

  • Strategically speaking — develop a strategy and selectpartners to help you carry it out

  • In a word — build a solid foundation for sending text andmultimedia messages and learn to design e-mails for mobilescreens

  • What a site — get the scoop on building effective Websites for mobile devices

  • Mobile moneymaker — generate income with mobile apps andadvertising

  • Talk to them — enable marketing campaigns that takeadvantage of the mobile phone's most used yet most overlookedfeature: voice

  • Buy and buy — learn to enable monetary transactions viamobile devices

  • Track your success — use mobile marketing analytics to seeif your strategy is working

Open the book and find:

  • Five elements of mobile marketing

  • Valuable tips on how to engage your customers

  • How to map out your mobile marketing strategy

  • What a short code is and when you need one

  • Marketing advantages of mobile apps

  • How to take advantage of mobile social media

  • What you need to know to evaluate ROI

  • Ten mobile marketing resource centers

Learn to:

  • Understand the mobile world and mobile marketing bestpractices

  • Plan your mobile marketing strategy

  • Launch a campaign including voice, text, e-mail, and socialmedia

  • Mobile-enable your marketing and establish direct customercontact

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Ebook: $24.99
Formats:  ePub, Mobi, PDF