Search Engine Optimization, 2nd Edition
Your visual blueprint for effective Internet marketing
By Kristopher B. Jones
Publisher: Wiley / Visual
Final Release Date: July 2010
Pages: 336

Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you'll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including:

  • Identifying your target audience

  • Using and optimizing meta tags

  • Optimizing your site for multiple browsers

  • Writing effective content

  • Building communities with blogs and forums

  • Using Google Analytics

  • Gaining exposure through social media

  • Creating pay-per-click campaigns

  • Maximizing the use of other search engines

  • Monetizing traffic on your site

"Search-engine optimiza-tion is, with-out question, one of the highest ROI activities a business can undertake. It's also one of the most misunderstood. Fortunately, we've got people like Kris to act as our tour guide and translator." — Rand Fishkin, SEOmoz

  • High-resolution screen shots demonstrate each task

  • Succinct explanations walk you through step by step

  • Two-page lessons break big topics into bite-sized modules

  • "Apply It" and "Extra" sidebars highlight useful tips

  • Target your audience, create strong pages, use keywords, and build links

  • Master powerful techniques with visual instructions

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Ebook: $29.99
Formats:  ePub, Mobi, PDF