Your Google Game Plan for Success
Increasing Your Web Presence with Google AdWords, Analytics and Website Optimizer
By Joe Teixeira
Publisher: Wiley
Final Release Date: September 2010
Pages: 432

Your playbook for a winning online marketing strategy

  • Learn what to consider when building your online marketing gameplan

  • Navigate the Google AdWords interface and create winningcampaigns

  • Fine-tune your pay-per-click ads to score the right response

  • Discover how different types of analysis can enhance yourunderstanding of your site visitors

  • Explore the technology of Google Analytics

  • Plan and run various experiments to assess the effectiveness ofyour website

  • Look into other useful programs and bring it all together for atargeted marketing blitz

What if there were secret plays that could exponentially improveyour selling season? If all you had to do was learn to executethem? Google AdWords, Google Analytics, and Google WebsiteOptimizer are inexpensive, effective, and — if you pay closeattention to the coaching in this book — easy to master.Here's where you'll learn to create targeted search campaigns,capture vital information about your website's visitors, andfine-tune your site to improve conversion rates. It's what you needto make the playoffs in your field.

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Ebook: $29.99
Formats:  ePub, Mobi, PDF