Your Google Game Plan for Success
Increasing Your Web Presence with Google AdWords, Analytics and Website Optimizer
By Joe Teixeira
Publisher: Wiley
Final Release Date: September 2010
Pages: 432

Your playbook for a winning online marketing strategy

  • Learn what to consider when building your online marketing game plan

  • Navigate the Google AdWords interface and create winning campaigns

  • Fine-tune your pay-per-click ads to score the right response

  • Discover how different types of analysis can enhance your understanding of your site visitors

  • Explore the technology of Google Analytics

  • Plan and run various experiments to assess the effectiveness of your website

  • Look into other useful programs and bring it all together for a targeted marketing blitz

What if there were secret plays that could exponentially improve your selling season? If all you had to do was learn to execute them? Google AdWords, Google Analytics, and Google Website Optimizer are inexpensive, effective, and — if you pay close attention to the coaching in this book — easy to master. Here's where you'll learn to create targeted search campaigns, capture vital information about your website's visitors, and fine-tune your site to improve conversion rates. It's what you need to make the playoffs in your field.

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Ebook: $29.99
Formats:  ePub, Mobi, PDF